The person behind the method
Sarah Ma
Founder & Managing Director, WEWELL Group
More than 20 years inside wellness, hospitality and service businesses.
Sarah's professional experience spans wellness, hotel spas, standalone wellness, fitness, beauty, retail, business development, operations and commercial management.
Her work has included
- Long-term business planning
- Budgeting and forecasting
- Revenue targets
- Pricing
- Membership development
- Customer experience
- Sales and marketing
- Partnerships
- Team leadership
- Operations
- Business analysis
- Performance review
- Business development
Her role
Sarah does not need to be the specialist in every discipline. She coordinates the required expertise around the business rather than treating each discipline as a disconnected project.
Her role is to understand
- What needs to happen.
- In what order.
- Who needs to do it.
- What standard is required.
- And whether the business is moving in the right direction.
How she thinks
- 01Build from reality.
- 02Connect the parts.
- 03Make the business operable.
- 04Measure what matters.
- 05Develop deliberately.
Talk to Sarah about the business.
Building something new
You have an idea, investment or business opportunity and need to understand how to build it properly.
Start a conversationAn existing business
The business exists, but something is not working as it should.
Start a conversation